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This web page has the following on the web page, "Give Us A Call! When youre a senior, you have enough to worry about." We saw that the web page also said " Click the button below and let Grads take the worry out of your portraits." It also said " Now you can pre-order your prom picture package online with NO lines, NO payments, No Worries! Click the button below to get your Fast-Pass Now! Celebrating over 15 years of servicing sports teams in Arizona! Click the button below for more info! Dont miss out on capturing that important moment in your childs life." The header had Grads Photography as the highest ranking optimized keyword. It is followed by portrait studios, school pictures, and senior portraits which isn't as ranked as highly as Grads Photography. The next words gradsphoto.com uses is photo gifts. family portraits was included and will not be viewed by web crawlers.